Emerging Franchisors


" Targeted and sustained franchisee recruitment is the lifeblood of any franchises system. "

Bill Stephens - Co-Founder
Former INC 500 Franchisor

Are you the leader of a new or emerging franchise system and your franchise development is not where you want it to be?

What is keeping your company from recruiting the number and quality of franchisees that your system needs?

What does your system need in order to grow?

FRANDICOVER Can Help You Answer These Vital Questions . . .

Qualifications and Experience

With over 30 years of franchise development, sales & marketing and business consulting experience, Bill Stephens, President of Frandiscover, LLC, is uniquely qualified to help existing franchisors accelerate and/or revitalize their franchise recruitment system. As the former Co-Founder of a very successful franchise company, he has led the franchise development of a new franchisor from its first franchisee to a system in full maturity. Having been through the steps of starting a franchise business and developing a winning process of franchisee recruitment, he has the hands-on knowledge and understanding of “what it takes.” As a consultant, he has also worked with many other franchisors in various industries to help them get on the right path of successful business development. With the many years of industry experience, FRANDISCOVER can be a trusted franchise development resource for emerging franchisors.

Process for Evaluation and Understanding of Your Franchise Business

FRANDISCOVER provides a simple but thorough approach to helping its clients. In order to provide a prescription for change and improvement, it is imperative that we learn all about your business and tenure as a franchisor. This includes a very detailed understanding of the organization’s Strengths, Weaknesses, Opportunities and Threats. As a key element in this process, we conduct an evaluation of your franchise goals, strategy, offering, personnel, marketing, territory and process. This gives us the analysis we need in order to make recommendations about the kinds of initiatives that are necessary to launch, develop and accelerate a winning franchise development strategy and process.

Services Offered to New and Emerging Franchisors

Our company can help your business grow and revitalize franchisee development. Based on our evaluation of your needs and opportunities, we offer a variety of customized solutions and programs to fit your particular situation. Depending on what initiatives are necessary to improve your system, here are the primary franchise development consulting services offered by FRANDISCOVER:

  • Analysis of Franchisor’s current recruitment system
  • Design of franchise development goals and strategy
  • Website development and/or enhancement
  • Profiling of targeted and ideal franchise candidates
  • Marketing plan for lead optimization
  • Marketing techniques and tools for franchise development
  • Vital infrastructure and communications improvements
  • Detailed process for candidate qualification and flow
  • Support in hiring of franchise sales staff
  • Franchise recruitment training
  • Design and implementation of Discovery Days
  • Financing sources for franchisees
  • Broker agreements and relationships
  • Key steps to ongoing franchisee support and success

Getting Started- Taking the Next Step

Every important relationship starts with a conversation. If you are seeking the support, advice and guidance that we offer, then contact us today to discuss how and whether we should be a trusted and affordable resource for your company. You can email us at or call us anytime at 1-888-731-8877.